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2010 Winter Olympics-Vancouver, BC,Evergreen Cargo from Taiwan

The Evergreen Group is the organizational designation used by a Taiwan-based conglomerate of shipping, transportation, and associated service companies. The Evergreen Group arose in 1975 from the diversification of the original Evergreen Marine Corporation, which was established in 1968 and currently operates as the world's fourth largest containerized-freight shipping company. Today, the Evergreen Group encompasses the Evergreen Marine Corporation, Evergreen International Corporation, EVA Air, Evergreen Aviation Technologies Corporation, Evergreen Air Services Corporation, Evergreen Air Cargo Services Corporation, and Evergreen International Storage and Services Corporation.[1] Additional divisions and subsidiaries exist within several Evergreen Group companies, such as Uniglory Shipping Corporation and Uni Air.

 

 

 

 

Dr Chang Yung-fa, Chairman of the Evergreen Group, was born in Taiwan in 1927. After graduating from Taipei Commercial High School at the age of 18, he went to work in the Taipei office of a Japanese shipping line.

 

After World War II, he joined the seagoing staff of a local shipping company as 3rd officer. His subsequent career was spent with various local companies and he progressed smoothly through the ranks to 2nd officer, chief officer and eventually to captain.

 

[edit] Foundation of Evergreen Marine Corporation

In 1961, Chang and some friends jointly established a shipping company and having helped this company to develop, he decided to branch out on his own, establishing Evergreen Marine Corporation on September 1, 1968 with just one secondhand 15,000 dwt vessel, Central Trust.

 

Over the next four years, Chang built his fleet up to 12 vessels, running them empty when necessary to convince his customers his services were both as regular as clockwork and as reliable as the sunset. Within a year, he had expanded to the Middle East. Within three, Chang was dispatching Evergreen ships to the Caribbean.

 

Back in 1975, Chang realized that containerisation was the way forward. He built four advanced S-type container ships and launched his US East Coast service. Fifteen months later, he added the US West Coast to his network, just at a time when Americans were developing a real taste for the economical, well-made products fast pouring out of Asian factories.

 

Europe followed in 1979 and Evergreen quietly prospered much to the consternation of the established lines from Europe and the United States who could not match his prices and service.[citation needed]

 

By 1984 he started his most ambitious service yet - two 80-day round-the-world services, one circling the globe in an easterly direction, the other westward. Departing every 10 days, the 20 G-type container ships he employed had a capacity of 2,728 containers each and could travel at a speed of 20.5 knots.

 

The name "Evergreen" stands for life and vitality in Chinese culture. Green also happens to be Chang's favourite colour. All his containers are painted green, and even his headquarters in Taipei is covered with green tiles.[citation needed] There has been modifications on their container fleet, from a green container with white "EVERGREEN" type, it has changed to a white container, with a green "EVERGREEN" type.

 

Chang alone sets the rigorous standards for all new employees. Fresh graduates are hired direct from Taiwan's universities. Applications far outstrip jobs available but the lucky few are well rewarded for their talents, commitment and dedication.[citation needed]

 

As the company has grown, Chang is no longer able to make all the business decisions alone as he did in the early days and recognises the need to delegate responsibility. He has chosen his top executives well and has the confidence to allow them considerable freedom in handling Evergreen's international operations.[citation needed]

 

[edit] Expansion and formation of Evergreen Group

The Evergreen Group has expanded beyond the shipping industry to encompass operations in energy development, air transport, hotels and resort services. This international conglomerate based on the integrated development of services on land, sea, and air has built an enviable reputation for outstanding performance.

 

The country’s first private international airline, EVA Airways Corporation was established on March 8, 1989 and on July 1, 1991, formally inaugurated its first flight and began a new era of national commercial aviation.

 

In line with the development of its airline industry, Evergreen has become the first Taiwanese enterprise to gain a worldwide foothold in the hotel industry.

 

In 1998, Evergreen purchased the Italian shipping line Lloyd Triestino renaming as Italia Marittima S.p.A on 1 March 2006, thus providing it with a firm foothold in the European Union. It consolidated this position in 2002 with the establishment of Hatsu Marine in London, a UK-flag shipping company that today operates some of the largest and most sophisticated vessels in the Evergreen Group fleet.

 

The Evergreen Group, with over 18,000 employees and more than 240 offices/agents worldwide, now comprises over 50 major corporations worldwide, three of which are listed on the Taipei Stock Exchange.

 

In 2006 the Kuomintang sold its former headquarters to Evergreen Group for $2.3 billion New Taiwan dollars (96 million United States dollars).[2]

 

[edit] References

^ www.evergreen.com.tw/

^ Mo, Yan-chih. "KMT headquarters sold for NT$2.3bn." Taipei Times. Thursday March 23, 2006. Page 1. Retrieved on September 29, 2009.

[edit] External links

EVERGREEN GROUP

EVERGREEN INTERNATIONAL HOTELS

EVERGREEN SYMPHONY ORCHESTRA

EVERGREEN AVIATION TECHNOLOGIES CORP

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Uploaded on February 20, 2010
Taken on February 13, 2010