IMG_0005 - Decode Digital Design Sensations
Decode: Digital Design Sensations - special digital exhibition at the V&A, March 2010.
Digital and interactive design is a growing aspect of the V&A's contemporary programme. This major exhibition (8 December 2009-11 April 2010), in partnership with business software provider SAP, outlined digital practices and showcased 'dazzling examples of data visualization' (Alice Rawsthorn, International Herald Tribune). Co-curated with contemporary arts organisation onedotzero it attracted over 94,000 visitors. The exhibition covered three themes concerning contemporary practitioners: the use of computer code, interactivity and the influence of the viewer, and the impact of today's communication networks. The exhibition capitalised on the fact that digital design is a collaborative field bringing together leading international artists, designers, programmers, coders, architects, and curators.
The V&A commissioned Karsten Schmidt to create a digital moving-image identity for the exhibition using open source code. The work was used as part of an innovative marketing campaign which invited the on-line community to recode Karsten's identity and create their own unique work. Selected works then featured on the microsite, and were shown on the London Underground as part of a partnership with CBS Outdoor, the largest media partnership the Museum has secured.
New commissions for the exhibition included 'bit.code' by Julius Popp, funded by the V&A and SAP. This work consists of a large bank of spinning black and white moving energy chains representing the 1s and 0s of binary code. At certain times they align to display the most popular words taken from recent web feeds.
The V&A has a continuing commitment to digital programming. 2011 will see a year-long programme of digital initiatives by the V&A's Contemporary Team, who will team up artists, designers, technology providers and academic institutions to explore the ways in which innovative new technologies can transform visitors understanding and appreciation of the Museum and its collections, both online and offline.
source: www.vam.ac.uk/microsites/decode/
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More info at:
~ www.dezeen.com/2009/12/14/decode-digital-design-sensation...
~ www.vam.ac.uk/microsites/annual-review/exhibitions-events...
IMG_0005 - Decode Digital Design Sensations
Decode: Digital Design Sensations - special digital exhibition at the V&A, March 2010.
Digital and interactive design is a growing aspect of the V&A's contemporary programme. This major exhibition (8 December 2009-11 April 2010), in partnership with business software provider SAP, outlined digital practices and showcased 'dazzling examples of data visualization' (Alice Rawsthorn, International Herald Tribune). Co-curated with contemporary arts organisation onedotzero it attracted over 94,000 visitors. The exhibition covered three themes concerning contemporary practitioners: the use of computer code, interactivity and the influence of the viewer, and the impact of today's communication networks. The exhibition capitalised on the fact that digital design is a collaborative field bringing together leading international artists, designers, programmers, coders, architects, and curators.
The V&A commissioned Karsten Schmidt to create a digital moving-image identity for the exhibition using open source code. The work was used as part of an innovative marketing campaign which invited the on-line community to recode Karsten's identity and create their own unique work. Selected works then featured on the microsite, and were shown on the London Underground as part of a partnership with CBS Outdoor, the largest media partnership the Museum has secured.
New commissions for the exhibition included 'bit.code' by Julius Popp, funded by the V&A and SAP. This work consists of a large bank of spinning black and white moving energy chains representing the 1s and 0s of binary code. At certain times they align to display the most popular words taken from recent web feeds.
The V&A has a continuing commitment to digital programming. 2011 will see a year-long programme of digital initiatives by the V&A's Contemporary Team, who will team up artists, designers, technology providers and academic institutions to explore the ways in which innovative new technologies can transform visitors understanding and appreciation of the Museum and its collections, both online and offline.
source: www.vam.ac.uk/microsites/decode/
_ _ _ _ _ _ _ _ _ _
More info at:
~ www.dezeen.com/2009/12/14/decode-digital-design-sensation...
~ www.vam.ac.uk/microsites/annual-review/exhibitions-events...