Levelten Interactive
Nuts About Online Communication - Paula Berg, Southwest Air
Licensed under a creative commons share-alike. Use freely but give attribution to LevelTen Interactive and link to www.leveltendesign.com
Nuts About Online Communication
5/28/2009 11:30:00 AM
A blogger once wrote that Southwest Airlines was riding the blogosphere "like a wild horse." Ask anyone on the Southwest Communication Team, and they'll agree that it has been a wild ride. For three years, Southwest Airlines has navigated the uncharted territory of Social Media - first, with its award-winning corporate blog, Nuts About Southwest, later with tools such as Twitter, YouTube, LinkedIn, and Facebook. Along the way, Southwest has experienced both highs and lows, but they keep saddling up for more. From virtual riots to an industry crisis, Southwest has learned how to leverage today's social media tools to successfully support Company initiatives. Through real-life case studies from the past three years, Southwest will show you how they have effectively made, managed, and maintained successful online communities and share every lesson they've learned along the way.
Speakers:
Paula Berg, Southwest Airlines
Manager of Emerging Media
Licensed under a creative commons share-alike. Use freely but give attribution to LevelTen Interactive and link to www.leveltendesign.com
Nuts About Online Communication - Paula Berg, Southwest Air
Licensed under a creative commons share-alike. Use freely but give attribution to LevelTen Interactive and link to www.leveltendesign.com
Nuts About Online Communication
5/28/2009 11:30:00 AM
A blogger once wrote that Southwest Airlines was riding the blogosphere "like a wild horse." Ask anyone on the Southwest Communication Team, and they'll agree that it has been a wild ride. For three years, Southwest Airlines has navigated the uncharted territory of Social Media - first, with its award-winning corporate blog, Nuts About Southwest, later with tools such as Twitter, YouTube, LinkedIn, and Facebook. Along the way, Southwest has experienced both highs and lows, but they keep saddling up for more. From virtual riots to an industry crisis, Southwest has learned how to leverage today's social media tools to successfully support Company initiatives. Through real-life case studies from the past three years, Southwest will show you how they have effectively made, managed, and maintained successful online communities and share every lesson they've learned along the way.
Speakers:
Paula Berg, Southwest Airlines
Manager of Emerging Media
Licensed under a creative commons share-alike. Use freely but give attribution to LevelTen Interactive and link to www.leveltendesign.com