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Now That's Copy!

Seems like the lost art of good copywriting can be found at Uncle Frank's BBQ.

 

"Five large all beef sausages yielding almost reluctantly to the fork, yet retaining a sealed-in juiciness. Served sliced."

 

"Huge, meaty rib bones slow smoked to the right amount of tooth-resistance."

 

I do, however, take issue with "Half succulent smoked chicken burnished a deep brown and begs to be eaten with your fingers." The way the sentence is structured, it seems like the chicken is only half succulent. It would have been better as "Half of a succulently smoked chicken." or perhaps, "A half of a succulently smoked chicken..." What are your re-writes? Put them in the comments?

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Uploaded on February 11, 2008
Taken on February 7, 2008