10-5-1941 Fire Prevention Week at Helms Bakery. Photo by Endsley
Helms Bakeries were started by Paul Helms in 1931. In those days most food items were delivery. Just like the milk man, the Helms bakery "Helmsman" drove his Divco Coach to his assigned area and delivered bread to the households. If you needed some items you would place a blue sign with an large "H" in the window. The Helmsman would notice it and make a delivery. He would also sound the distinctive two tone whistle to let customers know he was on their street. Kids would flag down the bakery trucks as they traveled through the neighborhood. The coaches were stocked with freshly baked donuts and pastries in addition to the warm breads.
Helms Bakery was also contracted to provide bread to the Summer Olympics athletes in 1932 Los Angeles and 1936 Berlin. Helms bread was also carried on NASA's Apollo 11 in 1969 shortly before the factory closed.
In this photo, the LAFD obtained permission From Helms Bakeries to carry the fire safety posters on their delivery trucks during fire prevention week.
10-5-1941 Fire Prevention Week at Helms Bakery. Photo by Endsley
Helms Bakeries were started by Paul Helms in 1931. In those days most food items were delivery. Just like the milk man, the Helms bakery "Helmsman" drove his Divco Coach to his assigned area and delivered bread to the households. If you needed some items you would place a blue sign with an large "H" in the window. The Helmsman would notice it and make a delivery. He would also sound the distinctive two tone whistle to let customers know he was on their street. Kids would flag down the bakery trucks as they traveled through the neighborhood. The coaches were stocked with freshly baked donuts and pastries in addition to the warm breads.
Helms Bakery was also contracted to provide bread to the Summer Olympics athletes in 1932 Los Angeles and 1936 Berlin. Helms bread was also carried on NASA's Apollo 11 in 1969 shortly before the factory closed.
In this photo, the LAFD obtained permission From Helms Bakeries to carry the fire safety posters on their delivery trucks during fire prevention week.