LACEDInteractive
Skil Building Memories Website - Post It Response
Skil Tools, a subsidiary of the Robert Bosch Tool Corporation and an international leader in the portable and bench-top power tool market approached us to create an interactive solution for their Father's Day, Skil Building Memories Challenge promotion. Collaborating with Skil's Ad Agency, LACED created an interactive blog; where users could share their favorite Father's Day memories and the projects that they worked on together, by posting a note on a work bench. Additionally, users could comment on notes posted by others. Users were provided 5 questions to share their memories of their experiences or click on a note to add a comment.
Designing and developing a solution for an interactive blog was the first step, the next step was building an Admin Panel to allow Skil's internal marketing team to manage it. LACED developed a Adobe Flex admin panel to allow Skil's internal marketing team to moderate the interactive blog, in case there were any profanities. This simple to use tool notified Skil's marketing team via e-mail that there was a new post. They could then view the post by logging into the Admin Panel, and see the last updated post, along with any associated comments.
There were some great Father's Day memories shared, and commented on, help building the Skil brand with it's consumers, and community. The micro site was a success and Skil’s target audience had a place to share their memories of their fathers and the projects they worked on.
Skil Building Memories Website - Post It Response
Skil Tools, a subsidiary of the Robert Bosch Tool Corporation and an international leader in the portable and bench-top power tool market approached us to create an interactive solution for their Father's Day, Skil Building Memories Challenge promotion. Collaborating with Skil's Ad Agency, LACED created an interactive blog; where users could share their favorite Father's Day memories and the projects that they worked on together, by posting a note on a work bench. Additionally, users could comment on notes posted by others. Users were provided 5 questions to share their memories of their experiences or click on a note to add a comment.
Designing and developing a solution for an interactive blog was the first step, the next step was building an Admin Panel to allow Skil's internal marketing team to manage it. LACED developed a Adobe Flex admin panel to allow Skil's internal marketing team to moderate the interactive blog, in case there were any profanities. This simple to use tool notified Skil's marketing team via e-mail that there was a new post. They could then view the post by logging into the Admin Panel, and see the last updated post, along with any associated comments.
There were some great Father's Day memories shared, and commented on, help building the Skil brand with it's consumers, and community. The micro site was a success and Skil’s target audience had a place to share their memories of their fathers and the projects they worked on.