LA2M- Importance of Usability in Product Development – Pfizer, Case Study

Usability of any product, whether it is software application, a website, or technical gadget is an important consideration. Sherry Marcy, Science and Technology Market Strategies will talk, from a business perspective, on how Pfizer improved its software tools for chemistry. She will share important lessons about design considerations, and user testing that will be relevant for businesses managers (start-up and established), entrepreneurs and product development teams.

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Uploaded on May 13, 2010
Taken on May 12, 2010