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Adobe MAX

Once we had landed back in Denver, CO after our vacation in Cancun, Mexico, collected our belongings and made our way through customs, we headed to our car. Once at the car I took the clothes out of my bag from Cancun, and replaced the contents with another pile of work clothes from the back of the car. Then we turned around, and I checked in on United for Los Angeles, CA. Yup, I was on the ground for all of two hours.

 

The reason for the quick turn-around was that Adobe was holding its annual developer conference, called MAX, in Los Angeles starting on Sunday morning. While Adobe developers and designers meet year round at a number of different events, this is the big one. This is where the big announcements drop and previews of the year to come are leaked. This is the one not to miss, and this year was no exception.

 

If you strategically placed yourself in the right place, at the right time, you could have walked away from the MAX conference with a ton of new gadgets.

 

At the Day 1 Keynote, Motorola took the stage and announced that every attendee would get a Droid 2. On the Day 2 Keynote, Google took the stage and announced that they would be shipping every attendee a Logitech Revue, Google TV box. RIM, the makers of the BlackBerry, are launching a new tablet device called PlayBook. If you went to their party, you got a BlackBerry Torch, and a certificate for a free PlayBook when they hit the market. And last, but certainly not least, was a session on using Adobe AIR for television, where each attendee (of the session) was given a Broadcom AIR for TV testing box - the chips in the box will ship inside televisions in 2011.

 

I ran a "camp" or "track" this year for the first time, and it was both fun and challenging. In addition to the camp I had two sessions. One formal session on "Programming HTML5 Canvas" and one at the FITC Unconference called "Real-Time Geospatial Tracking". The response to both of the presentations was great. And of course, there were parties, networking and a lot of other fun to be had during the conference.

 

Next year MAX returns to Los Angeles for the third consecutive year. See you there!

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Uploaded on October 28, 2010
Taken on October 24, 2010