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Chocolate Eyes Drinks

From their business card:

 

The White Elephant Shop

183 W. Main Street

Whitewater, WI 53190

 

Elaine & Dick Hackett

1-262-473-4140

Open 7 Days a Week

 

Thanks to Dick for letting me take photos in his shop. This antique store is packed with all sorts of fascinating American history. Dick told me that they have been open for nearly 40 years.

 

Every time I walk into this antique store I like to watch reactions to this type of merchandise. I think it is important that Elaine and Dick preserve this sort of Americana to show current and future generations how racism used to be an acceptable norm in the United States. If a corporation where to market "Chocolate Eyes Drinks" today they would be publicly harranged. If you need a modern day example, just look at how many advertisers pulled their ads off of Glenn Beck's show after his inflamatory and racially charged rhetoric.

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Uploaded on February 17, 2010
Taken on February 17, 2010