JWTMEA
SKILL
STC sponsors two very popular international football teams: Real Madrid and Manchester United.
Our challenge was to communicate STC's international football platform without jeopardizing their local cultural identity.
We used a locally relevant art, Calligraphy, as a tool to bridge this gap. Both football and calligraphy are clear expressions of talents that come from passion. We created emotional layouts that highlight a number of football attributes such as: speed, strength, precision, skill, experience, and performance.
SKILL
STC sponsors two very popular international football teams: Real Madrid and Manchester United.
Our challenge was to communicate STC's international football platform without jeopardizing their local cultural identity.
We used a locally relevant art, Calligraphy, as a tool to bridge this gap. Both football and calligraphy are clear expressions of talents that come from passion. We created emotional layouts that highlight a number of football attributes such as: speed, strength, precision, skill, experience, and performance.