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Excercise 1 continued

From the 40 words, individuals/small teams chose 3, which they crafted into a pitch for a product idea.

 

"Instant Caffeine Underwear" was the best product idea, hands down.

 

The exercise produced results because: It was low pressure, there were no constraints, it was collaborative, and people were having fun.

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Uploaded on April 23, 2008
Taken on April 22, 2008