josephpole
2011 'The Block' campaign launch - production. Joseph Pole, Visual Effects Supervisor
Here is one of many reference stills I took during production for post production of the 2011 'The Block' launch campaign. This provided the 3D team with a quick visual reference of scale for this hammer prop. A computer generated hammer head was added in post production.
Note the shoe covers - always a good idea to have these on if you're working on a painted greenscreen floor
The show 'The Block' became Australia's highest rating show of the year during it's final episode with over 3 million viewers resulting in an audience share of 42.2%. Visual Effects Supervising and Art Directing the launch campaign was an enormously challenging task and the largest VFX job Channel Nine's VFX/Design department had undertaken at that time. Since then we have upped the ante once more.
2011 'The Block' campaign launch - production. Joseph Pole, Visual Effects Supervisor
Here is one of many reference stills I took during production for post production of the 2011 'The Block' launch campaign. This provided the 3D team with a quick visual reference of scale for this hammer prop. A computer generated hammer head was added in post production.
Note the shoe covers - always a good idea to have these on if you're working on a painted greenscreen floor
The show 'The Block' became Australia's highest rating show of the year during it's final episode with over 3 million viewers resulting in an audience share of 42.2%. Visual Effects Supervising and Art Directing the launch campaign was an enormously challenging task and the largest VFX job Channel Nine's VFX/Design department had undertaken at that time. Since then we have upped the ante once more.