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Felix Chevrolet
A good friend of Pat Sullivan, whose studio created Felix the Cat in 1919: Winslow Felix established Felix Chevrolet in 1921, and in exchange for a new car was granted the rights to use the popular cartoon character in marketing and advertising, beginning with the 1923 Los Angeles Auto Show. The dealer has since gone on to become an icon for west coast car culture, and one of Chevy's longest-running dealer franchises.
Correlating with the character's revival in the 50's, the dealership added a massive neon sign at the corner of Jefferson and Figueroa Street in 1959, which has become an unofficial landmark for the area, and can be seen from the nearby 110 Freeway. To the dismay of some, however: the sign underwent a recent overhaul that replaced the original neon tubing with LED lighting.
Felix Chevrolet
A good friend of Pat Sullivan, whose studio created Felix the Cat in 1919: Winslow Felix established Felix Chevrolet in 1921, and in exchange for a new car was granted the rights to use the popular cartoon character in marketing and advertising, beginning with the 1923 Los Angeles Auto Show. The dealer has since gone on to become an icon for west coast car culture, and one of Chevy's longest-running dealer franchises.
Correlating with the character's revival in the 50's, the dealership added a massive neon sign at the corner of Jefferson and Figueroa Street in 1959, which has become an unofficial landmark for the area, and can be seen from the nearby 110 Freeway. To the dismay of some, however: the sign underwent a recent overhaul that replaced the original neon tubing with LED lighting.