jonny goldstein
marketing to millennials
Spending time discussing the preferences of different Generations with Jessie Newburn, has sensitized me to generationally targeted marketing messages. This package design is clearly directed at millennials (AKA Gen Y), who are supposedly distinguished by their focus on themselves and their generation. Thus the young pair taking their own photo, having the time of their lives.
The buildings in the background are done in the style of 80's xerox art. How does that fit in?
marketing to millennials
Spending time discussing the preferences of different Generations with Jessie Newburn, has sensitized me to generationally targeted marketing messages. This package design is clearly directed at millennials (AKA Gen Y), who are supposedly distinguished by their focus on themselves and their generation. Thus the young pair taking their own photo, having the time of their lives.
The buildings in the background are done in the style of 80's xerox art. How does that fit in?