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Millys Mini Market, Williamsburg, Brooklyn, NYC.

A nice example of a privilege sign. A ‪#‎privilegesign‬ is an industry term for the promotional ‪#‎signs‬ installed by large corporations (generally soft-drink companies and most often ‪#‎Coca‬-Cola) on independently owned ‪#‎storefronts‬. We have photographed dozens of Coca-Cola privilege #signs which were especially prevalent in the 1930s through the 1950s for our book "Store Front: The Disappearing Face of New York".

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Uploaded on March 15, 2015