jeferonix
Climate Counts Information Design
A few months ago we did a small project for ClimateCounts, an organization which tracks climate “performance” of a variety of well-known companies. Wood Turner, who directs ClimateCounts, gave us a lot of freedom to do a design which expresses some of the rich data they track.
The design, above, displays company size (by market capitalization) as relative “tread” size; that is, General Electric and Google are large companies. Color (green,yellow,red) corresponds to climate performance, as does the size of the typeface. Therefore Starbucks, which is a relatively small company, is shown in large text size and with a green colored tread. We did 2 shirts each in 2 color schemes.
The intention is not for users to derive hard numbers from this, but the meaning behind the shirt makes for a good talking point and is a quick way to look up climate performance without looking like a dense table of data. We also wanted to make a shirt which people would want to wear. We’re getting a pile of these on top of our fee so we can strut around wearing our own design.
Climate Counts Information Design
A few months ago we did a small project for ClimateCounts, an organization which tracks climate “performance” of a variety of well-known companies. Wood Turner, who directs ClimateCounts, gave us a lot of freedom to do a design which expresses some of the rich data they track.
The design, above, displays company size (by market capitalization) as relative “tread” size; that is, General Electric and Google are large companies. Color (green,yellow,red) corresponds to climate performance, as does the size of the typeface. Therefore Starbucks, which is a relatively small company, is shown in large text size and with a green colored tread. We did 2 shirts each in 2 color schemes.
The intention is not for users to derive hard numbers from this, but the meaning behind the shirt makes for a good talking point and is a quick way to look up climate performance without looking like a dense table of data. We also wanted to make a shirt which people would want to wear. We’re getting a pile of these on top of our fee so we can strut around wearing our own design.