JAVA1888
Robinson
"A dramatic billboard treatment topped the entrance to this department store at 1020 Market street, [Philadelphia, Pennsylvania] taking full advantage of the stores upper floors. Architect Victor Gruen would go on to become a leading proponent of the post war shopping mall."
Constructed 1946
Photo and text from the book "Shop America-Midcentury storefront design" edited by Jim Heimann and essay by Steven Heller.
Robinson
"A dramatic billboard treatment topped the entrance to this department store at 1020 Market street, [Philadelphia, Pennsylvania] taking full advantage of the stores upper floors. Architect Victor Gruen would go on to become a leading proponent of the post war shopping mall."
Constructed 1946
Photo and text from the book "Shop America-Midcentury storefront design" edited by Jim Heimann and essay by Steven Heller.