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Persona Posters

DesignLab was presented with the challenge of creating posters that represent different users based on feedback and data aquired by our UX team. We wanted them to be bold, simple, and effective. Pulling inspiration from my own persona portraits, as well as the work of Paula Scher, we created something unique and eye-catching. One of our designers, Justin Pervorse, created the hand drawn type. To help us keep all this important data in the front of our minds, we hung the posters in one of our most-trafficked rooms of MailChimp HQ. Now, we see and think about them every day.

 

 

 

 

You can read more about it on our blog HERE

 

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Uploaded on May 30, 2013