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The New Integration: The Traditional Funnel meets The Flipped Funnel

As per my book, "Flip the Funnel: How to use existing customers to gain new ones," there is a sweet spot when the Flipped Funnel meets the Traditional Funnel.

 

By creating an "AND" as opposed to an "OR" approach to customer experience, social media, social CRM and word-of-mouth, businesses and brands have a unique opportunity to build and grow both their customer and revenue base over time, without necessarily needing to increase their marketing budgets in the process.

 

Find out more at www.flipthefunnelnow.com

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Uploaded on April 12, 2010
Taken on April 12, 2010