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What is a good photograph? I cannot say. A photograph is tied to the time, what is good today may be a cliché tomorrow. The problem of the photographer is to discover his own language, a visual ABC....

The picture represents the feelings and point of view of the intelligence behind the camera. This disease of our age is boredom and a good photographer must combat it. The way to do this is by invention – by surprise. When I say a good picture has surprise value I mean that it stimulates my thinking and intrigues me. The best way to achieve surprise quality is by avoiding clichés. Imitation is the greatest danger of the young photographer.

Alexey Brodovitch

Photography, February 1964

 

HMM! Ukraine Matters!

 

prunus, Blireana plum, j c raulston arboretum, ncsu, raleigh, north carolina

 

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Uploaded on February 28, 2022
Taken on February 19, 2022