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The Path to Building Online Trust

www.intersectionconsulting.com - If you are an individual, organization or brand, and have a presence on any digital channel, building and sustaining trust with your audience is a key success factor in the growth or erosion of your business.

 

The actions you demonstrate across a number of different online touch points determines your level of trust. Using a banking metaphor, positive actions and audience experiences increase your trust “value” while negative actions and audience experiences devalue your trust.

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Uploaded on September 18, 2011
Taken on September 17, 2011