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Internal Blog Factory

www.intersectionconsulting.comWhen we talk about a corporate blog, the first thing that likely comes to mind is a public facing channel where organizations connect with external audiences. What about internal blogs?

 

There is a lot of learning and risk associated with launching a public facing blog including audience analysis, content strategy, the use of tools, the development of guidelines, understanding best practices and developing implementation discipline.

 

An employee-only blog presents organizations with the opportunity to soft launch their public facing initiative - offering up the ability to develop strategy, test ideas and practice tactics within a safer internal environment.

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Uploaded on January 7, 2011
Taken on January 7, 2011