Social Media Democracy

www.intersectionconsulting.com“Democratizing” social media allows organizations to leverage employees, customers, vendors and other brand influencers to stretch social capacity – expanding the content and communication base to help nurture awareness, influence, engagement and action.

 

This visual was inspired by an interview I saw with Scott Monty, social media trailblazer at Ford. He brings up a great point about the challenges presented by time and scale – to be successful, social media needs to be channeled across the whole organization…not through just one person or department.

Done