Intersection Digital
Content is Not King (or Queen)
www.intersectionconsulting.com“Content is King” has become a common expression in marketing circles – so when I came across Chris Brogan’s Content is Not King blog post, it really resonated with me.
We may discount (or forget) the importance of our part of the engagement process. Building a community takes smarts, guts and passion…you need to put yourself out there. Your content comes alive through this process…not the other way around.
Content is Not King (or Queen)
www.intersectionconsulting.com“Content is King” has become a common expression in marketing circles – so when I came across Chris Brogan’s Content is Not King blog post, it really resonated with me.
We may discount (or forget) the importance of our part of the engagement process. Building a community takes smarts, guts and passion…you need to put yourself out there. Your content comes alive through this process…not the other way around.