Reflective Surface

Reflective Surface is a platform for raising awareness of the background of food, which can be used in stores, public settings and private environments. The aim is to visualize all data that is generated through out the life-cycles of food. The content of the project is based on large supply chain systems, where information about the products’ origins, production methods and means of transportation are registered. This is data that could guide us to a more sustainable mode of consumption, but is currently both difficult to access and complex to analyze for a consumer. Reflective Surface visualizes complex data from life cycles in a simple and intuitive manner, and has a graphical language that helps the consumer to see what products that have a large climate impact.

A part of the project has been creating new visions of a more sustainable mode of consuming, where similar technology could in a near future be integrated in supermarkets. The aim is to test a commercial version of the technology in a supermarket in 2010, together with other supporting services and and a re-design of the supermarket.

Reflective Surface is a part of Reclaim Your Data, a project that aims to increase consumer power through the use of new technology.

Koncept: Interactive Institute and Norrköping Visualization Center.
Financing: C-Site, Norrköpings Utvecklingsstiftelse and “Energi - Hur mycket drar en stockholmare”?
Project management: Eric Gullberg
Development: Andreas Niklasson och Martin Olsson
Graphics: Claes Ericson och Arlene Birt
Data: Data is developed by Swedish Defence Research through the use of Energy Analysis Program (which is a simplified Life Cycle Assessment method)

www.tii.se/node/5633