Apple's Intangible Assets

*Apple's Intangible Assets*

 

*Steve Jobs*, co-founder of Apple Inc., fired in 1984 and stepped in again as CEO in 1997, is one of the top influencers of our times. Forbes reported Apple as the most valuable company of the world in 2012. The credit belongs to Steve and his crew.

 

Anyway there is a strong competitor offering many useful services and an operating system for mobiles which is seen as more powerful than iOS.

It's Google with its Android operating system. But Apple offers more than just devices, cult, artwork, seamless usage, and a philosophy of the fascinating Steve Jobs. These are additional values which have an impact on the purchase decision of many people and let people remain faithful customers.

 

Please read more on

iNotes4You.com/2013/08/28/apples-intangible-assets

 

This article contains downloadable versions of a mind map with famous quotes and pictures of Steve Jobs and Jonathan Ive. Feel free to download the map in different formats, PDF included for those who don't use a mind mapping tool.

 

Thanks for your attention.

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