Extra Thin Schnitzel Guerrilla Marketing Traffic Gate

inagorillacostume.com/2011/extra-thin-schnitzel-guerrilla...

Here's a guerrilla marketing campaign that transforms an ordinary traffic gate into an awesome Extra Thin Schnitzel.

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The brief was to find an unusual way to promote a new product: Extra Thin Schnitzel, and use an Extra Thin Budget. The creative solution: a Giant 3D Meat Hammer, which is ordinarily used for tenderizing chicken breasts and make them thinner, was placed on public parking lot barriers. When the barrier opens, the hammer rises, and when it closes, it comes down, simulating it's use in the kitchen. The many people who pass through every day, received a unique experience in a very unpredictable place.

 

 

 

Advertising Agency: GITAM/BBDO, Israel

chief Creative Director: Guy Bar

Creative Director: Danny Yaakobovich

Copywriter: Yohai Asher

Art Director: Hadas Liwer

Production: Daniel Eshel

Published: June 2009

 

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