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Shrinkflation: Baguettes

Shrinkflation is a term that describes the phenomenon of products getting smaller while their prices stay the same or even increase. It's a way for companies to save money on production costs and increase their profits, but it can also affect consumers who end up paying more for less. One example of shrinkflation is baguettes, the long and thin bread loaves that are popular in France and other countries. Some bakeries have been making their baguettes shorter and thinner, but charging the same price as before. This means that customers are getting less bread for their money, and may not even notice the difference until they compare the size of their baguettes with older ones. Shrinkflation can be seen as a form of hidden inflation, because it reduces the value of money without changing the official price level.

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Uploaded on November 14, 2023