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packlate mockups

Brief Overview

 

We are a small team based in Philadelphia who have a passion for last minute travel, vacation rentals and offering great last minute deals in an exciting web marketplace structure (think eBay, StubHub, etc.).

 

We are all serial entrepreneurs. We love building companies that combine great technology and awesome marketing / positioning to solve real problems.

 

Our primary audience is consumers interested in leisure travel (so we are not focused on business travel). Our target is people ~25 - 55 years old who are looking for a vacation rental. This will mostly include families or friends traveling together. We are targeting travelers looking for great last minute deals who want to see if they can "scoop" or "catch" the best possible deal or stretch their "vacation dollar" even further. Consumers will be able to "Book Now," "Make an Offer," or "Track Price Changes" and be notified when vacation rental prices fall over time as they play "chicken" with the market and see if they can get a vacation rental at a lower price.

 

We probably skew slightly towards a female user (55 - 60%).

 

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Uploaded on October 31, 2009
Taken on October 31, 2009