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The Weatherhead Company, print advertisement, Fortune magazine, October 1944

I PREDICT...

by Morris Sanders

Industrial Designer of New York

The kitchen of tomorrow will have no taint of the drudgery that characterized it in the past. A symbol of its efficiency will be the new refrigerators you will buy with your War Bonds. I have designs in my files for a horizontal, counter-height refrigerator that enables the housewife to see its entire contents without wearisome stooping. It has multiple compartments with varying degrees of temperature from "deep freeze" to "cool", and a special "private" compartment for ice cubes. There will be no wholesale release of cold air every time the refrigerator door opens, consequently it will be more economical. Furthermore, its cubic area will allow for more actual storage space than in the past.

 

[So where are the jet packs and horizontal, counter-height, energy-efficient refrigerators we were promised!?]

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Uploaded on December 23, 2024