Hierarchy of Customer Satisfaction Needs

A hierarchy of needs for customer satisfaction, inspired by Abraham Maslow's hierarchy of basic human needs.

 

I decided to transform the rather long captions I'd written for my two earlier photos into a broader blog post about transmitting and transforming customer dissatisfaction, and thought it would be helpful to have some kind of visual framework to characterize how these - and other - examples exemplify different levels of expressing and addressing customer needs.

Done