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Using QR codes to promote a business

Last week while enjoying a delicious Baja Blast Mountain Dew from Taco Bell I noticed an interesting advertising priority reversal. The cup showcased a QR code, but more prominent was the description of the QR code itself along with instructions pertaining to its use. Taco Bell toned down the advertising in favor of consumer education. Pretty cool, I think. Read more about using a QR code here: www.golocal.com/blog/should-companies-teach-their-consume...

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Uploaded on September 16, 2011
Taken on April 12, 2011