Another sinful shop?

Here's a question for which our theological counselor might be the ideal source, or at least a good discussion leader. This business -- which it appears will be opening soon -- is just a couple doors down from a boutique called "Envy." I've got a photo of that one somewhere. Anyway, that place clearly is alluding to one of the Seven Deadly Sins. But what about this one? Does "To die for" also imply committing one or more of those seven bad forms of behavior? Or if not, some other variety of sin? Just makes me wonder ...

 

"Question everything. Learn something. Answer nothing.” -- Euripedes

Done