Final calculations when estimating SEO traffic

An example of how natural search traffic can be calculated by taking into account:

 

- Monthly searches (via Google AdWords keyword tool)

- Potential click-through rate as a result of position on page one of Google's search engine results pages

- Conversion rate of key terms

- Average order value/ NPV related to key terms

 

(CC) Gavin Llewellyn. www.onetoomanymornings.co.uk. Feel free to use this picture. Please link back to the original picture on Flickr and credit as shown above.

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