futurejournalismproject
News Referrals: Twitter
A new study from the Pew Research Center’s Project for Excellence in Journalism explores how people navigate the digital news environment.
To do so, Pew looked at the top 25 most popular news sites in the United States and explored audience behavior in a few main categories: how people get to news sites, how long they stay, how much they explore the site, and where they go when they leave. Pew’s statistics were provided by Nielsen.
A surprising finding is just how insignificant Twitter is in driving traffic back to news sites.
“Of the top 21 sites for which there were data,” the report’s authors write, “Twitter showed up as referring links to just nine. And for all but one of those nine, Twitter sent only about 1% of total traffic.”
This isn’t to say that Twitter itself is insignificant. Only that as a linking — or shared bookmarking — ecosystem, publishers have better options elsewhere if they want to drive traffic back to their sites. Among them, the usual suspects: Google and Facebook. Also among them is the original social tool: email.
News Referrals: Twitter
A new study from the Pew Research Center’s Project for Excellence in Journalism explores how people navigate the digital news environment.
To do so, Pew looked at the top 25 most popular news sites in the United States and explored audience behavior in a few main categories: how people get to news sites, how long they stay, how much they explore the site, and where they go when they leave. Pew’s statistics were provided by Nielsen.
A surprising finding is just how insignificant Twitter is in driving traffic back to news sites.
“Of the top 21 sites for which there were data,” the report’s authors write, “Twitter showed up as referring links to just nine. And for all but one of those nine, Twitter sent only about 1% of total traffic.”
This isn’t to say that Twitter itself is insignificant. Only that as a linking — or shared bookmarking — ecosystem, publishers have better options elsewhere if they want to drive traffic back to their sites. Among them, the usual suspects: Google and Facebook. Also among them is the original social tool: email.