Furia Rubel
Oxford Valley Mall_2008 SIMON dTOUR LIVE!_55
Emerging bands, Your Vegas and the Switches, headlined the 2008 Simon dTOUR Live presented by ABC Family, a free, six-hour teen concert and interactive event that blends live music, fashion and tech trends with a big dose of summertime fun at Oxford Valley Mall on Sunday, June 29 in the mall’s Sears Court.
For six years, Simon dTOUR Live has brought teens closer not only to their favorite music artists, but also to some of their favorite retail and fashion brands and new technologies with live music, games, contests, free giveaways, and more, in what has become America’s best teen mall tour.
“Simon dTOUR Live is a one-of-a-kind happening designed specifically for our teen shoppers,” said Patricia Gillett, marketing manager of Oxford Valley Mall. “Everyone knows how teens love visiting the mall, so that makes Oxford Valley Mall the perfect spot for this unique mixture of music, fun and shopping.”
And this year, for the first time in dTOUR’s history, teens themselves will have the chance to let their talents shine. Area teens were able to record their musical performances at dTOUR. They were then able to upload them onto the dTOUR Web site, www.simondtour.com, where viewers could vote for their favorites. The video recorded by the top vote-getter at each dTOUR Mall will appear on the OnSpot Digital Network at Simon Malls.
Teens were also able to register online at www.simondtour.com for free ring tones from Universal Music, a chance to win a meet-and-greet session with a dTOUR band, and a $250 shopping spree.
But it wasn’t all about music. During the event, sponsor Coca-Cola debuted its new state-of-the-art, interactive, plasma-screen vending machine, never before seen in the U.S. and available only at the 2008 Simon dTOUR Live.
DTour concertgoers were able to sample Coke’s new We8 product, developed exclusively for the Asian market with limited-edition “West Meets East”, 8.5 oz aluminum bottles, artistically designed for the 2008 summer Olympic Games. Coke also gave away eight of these specially designed bottles, while supplies lasted. Teens had the chance to design unique digital Coke bottles online. And, finally, teens could have their picture taken with simulated versions of our Coke Olympic Athletes, available for download from the Simon website through a photo retrieval card given away during the event.
Additionally, mall visitors who purchased a Coca-Cola product from a Coke vending machine at the mall could redeem their empty bottle at Guest Services for a Coke-sponsored “Everybody Wins!” scratch-off game piece. Various prizes were awarded, including a limited edition Visa Olympic-themed Simon Giftcard, complete with an innovative CD packed with Olympic-themed content, various downloads and digital coupons.
Teens who participated in the 2008 Simon dTOUR Live events experienced the latest offerings from some of their other favorite sponsors, including:
ABC Family – ABC Family provided teens the chance to get creative by designing their own T-shirts or tote bags with different designs and logos from shows. Audience members were invited on stage to participate in the exciting ABC Family Puzzle Race.
Sprint – Sprint showcased the latest in cell-phone technology and accessories in conjunction with their partners – Sanyo, Samsung, Palm, LG, Sandisk, Skinit, Jabra, Glu & EA. Teens had the opportunity to play Plinko and win prizes for matching popular text anagrams. Throughout the event, Sprint showered audience members with special giveaways.
About the Oxford Valley Mall: The Oxford Valley Mall is a super regional mall located at the intersection of East Lincoln Highway and Oxford Valley Road. Oxford Valley Mall has over 150 retailers and is anchored by Boscov’s, JC Penney, Macy’s and Sears. To learn more about Oxford Valley Mall, visit www.oxfordvalleymall.com.
Oxford Valley Mall_2008 SIMON dTOUR LIVE!_55
Emerging bands, Your Vegas and the Switches, headlined the 2008 Simon dTOUR Live presented by ABC Family, a free, six-hour teen concert and interactive event that blends live music, fashion and tech trends with a big dose of summertime fun at Oxford Valley Mall on Sunday, June 29 in the mall’s Sears Court.
For six years, Simon dTOUR Live has brought teens closer not only to their favorite music artists, but also to some of their favorite retail and fashion brands and new technologies with live music, games, contests, free giveaways, and more, in what has become America’s best teen mall tour.
“Simon dTOUR Live is a one-of-a-kind happening designed specifically for our teen shoppers,” said Patricia Gillett, marketing manager of Oxford Valley Mall. “Everyone knows how teens love visiting the mall, so that makes Oxford Valley Mall the perfect spot for this unique mixture of music, fun and shopping.”
And this year, for the first time in dTOUR’s history, teens themselves will have the chance to let their talents shine. Area teens were able to record their musical performances at dTOUR. They were then able to upload them onto the dTOUR Web site, www.simondtour.com, where viewers could vote for their favorites. The video recorded by the top vote-getter at each dTOUR Mall will appear on the OnSpot Digital Network at Simon Malls.
Teens were also able to register online at www.simondtour.com for free ring tones from Universal Music, a chance to win a meet-and-greet session with a dTOUR band, and a $250 shopping spree.
But it wasn’t all about music. During the event, sponsor Coca-Cola debuted its new state-of-the-art, interactive, plasma-screen vending machine, never before seen in the U.S. and available only at the 2008 Simon dTOUR Live.
DTour concertgoers were able to sample Coke’s new We8 product, developed exclusively for the Asian market with limited-edition “West Meets East”, 8.5 oz aluminum bottles, artistically designed for the 2008 summer Olympic Games. Coke also gave away eight of these specially designed bottles, while supplies lasted. Teens had the chance to design unique digital Coke bottles online. And, finally, teens could have their picture taken with simulated versions of our Coke Olympic Athletes, available for download from the Simon website through a photo retrieval card given away during the event.
Additionally, mall visitors who purchased a Coca-Cola product from a Coke vending machine at the mall could redeem their empty bottle at Guest Services for a Coke-sponsored “Everybody Wins!” scratch-off game piece. Various prizes were awarded, including a limited edition Visa Olympic-themed Simon Giftcard, complete with an innovative CD packed with Olympic-themed content, various downloads and digital coupons.
Teens who participated in the 2008 Simon dTOUR Live events experienced the latest offerings from some of their other favorite sponsors, including:
ABC Family – ABC Family provided teens the chance to get creative by designing their own T-shirts or tote bags with different designs and logos from shows. Audience members were invited on stage to participate in the exciting ABC Family Puzzle Race.
Sprint – Sprint showcased the latest in cell-phone technology and accessories in conjunction with their partners – Sanyo, Samsung, Palm, LG, Sandisk, Skinit, Jabra, Glu & EA. Teens had the opportunity to play Plinko and win prizes for matching popular text anagrams. Throughout the event, Sprint showered audience members with special giveaways.
About the Oxford Valley Mall: The Oxford Valley Mall is a super regional mall located at the intersection of East Lincoln Highway and Oxford Valley Road. Oxford Valley Mall has over 150 retailers and is anchored by Boscov’s, JC Penney, Macy’s and Sears. To learn more about Oxford Valley Mall, visit www.oxfordvalleymall.com.