Beer sign.
This extremely durable painted-on advertisement was on the chimney of the Palace Hotel, the so-called "gin palace" (it was nothing of the sort, of course) at the top of Old Market Street. The Palace had actually been built to cater to the trade from St Phillips Station, just down the road ...but this never really materialised. Obviously the sign is pre-decimal, but how long must it be since a bottle of beer cost 6d (2½p)? Ushers were a brewer based in Trowbridge. The Palace survives as a public house but the sign has finally become illegible. Taken Sunday 3rd February 1974.
Beer sign.
This extremely durable painted-on advertisement was on the chimney of the Palace Hotel, the so-called "gin palace" (it was nothing of the sort, of course) at the top of Old Market Street. The Palace had actually been built to cater to the trade from St Phillips Station, just down the road ...but this never really materialised. Obviously the sign is pre-decimal, but how long must it be since a bottle of beer cost 6d (2½p)? Ushers were a brewer based in Trowbridge. The Palace survives as a public house but the sign has finally become illegible. Taken Sunday 3rd February 1974.