FORTUNE BRAINSTORM TECH 2024

Tuesday, July 16th, 2024

Park City, Utah

 

1:00 – 2:15 PM

LUNCH DISCUSSIONS

 

DO YOU REALLY KNOW YOUR CUSTOMER?

Hosted by Salesforce

You’re drowning in data. You’re swimming in surveys. Targeting technology is able to tell you more than you ever knew about your customers…but do you actually know them? Fresh developments in machine learning and other technologies promise to help you predict how a customer will think and feel before they actually do, boosting their satisfaction and giving you a competitive edge. What’s on tap and what should you be worried about? We discuss.

 

Discussion Leaders:

Susan Emerson, Senior Vice President, AI Product GTM, Salesforce

Siobhán Mc Feeney, Chief Technology and Digital Officer, Kohl's

Raj Seshadri, Chief Commercial Payments Officer, Mastercard

Jeremy Wacksman, Chief Operating Officer, Zillow Group

Moderator: Emma Hinchliffe, FORTUNE

 

Photograph by Adam ONeill/Fortune

Done