FORTUNE Brainstorm Tech 2023

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FORTUNE Brainstorm Tech 2023

Tuesday July 11th, 2023

Park City, Utah

USA

 

11:30–11:45 AM

IN SEARCH OF…A BETTER SEARCH

As the A.I. arms race plays out, the original tech giants are fiercely competing to steer the direction of an inevitably A.I.-driven future. Microsoft was the first Big Tech company to announce an A.I. powered chatbot, and in doing so, it learned a few hard lessons about the power and unpredictability of generative A.I. As the company sets its sights on transforming its Bing chatbot from a product to a platform, can it continue to gain momentum as it looks to responsibly reinvent the future of search?

 

Jordi Ribas, Corporate Vice President, Search and A.I., Microsoft

In conversation with: Jeremy Kahn, FORTUNE

 

Photograph by Stuart Isett/Fortune

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