FORTUNE Brainstorm Tech 2022

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FORTUNE Brainstorm Tech 2022

JULY 13th, 2022

Aspen, CO, USA

 

10:15 AM

'TECH AND THE LATINO MARKET

Latinos are the fastest growing ethnic cohort in the U.S. and account for 20% of the US population. What’s more, 94% of Latinos use mobile devices to access the internet, and at over $1.7 trillion, their purchasing power is growing 70% faster than non-Latino. A three-time Fortune 500 CEO and a long-time entrepreneur give their take on the fast-growing demographic, and what the tech industry needs to know about marketing to them.

Speakers:

Marlow Hernandez, CEO, Cano Health

Sol Trujillo, Co-founder, L'ATTITUDE

Moderator: Steven Wolfe Pereira, CEO, Encantos

 

Photograph by Stuart Isett/Fortune

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