Fortune Brainstorm Tech 2018

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Wednesday, July 18th, 2018

Fortune Brainstorm Tech

 

8:00 AM

BREAKFAST ROUNDTABLES

MARKETING REIMAGINED: LEVERAGING NEW TOOLS

Never before have there been so many tools—and so much customer data—at the fingertips of today’s top marketers. And yet: How do you model, predict, and improve performance when customer journeys keep changing? You need to work with other corporate functions effectively, know what the platforms of tomorrow can offer, realize when big data is too big and always personalize, personalize, personalize.

Speakers:

Brad Dickerson, CEO, Blue Apron

Dawn Laguens, Chief Brand Officer, Planned Parenthood Federation of America

Monica Long, Senior Vice President, Marketing and Communications, Ripple

Joe Marchese, President, Advertising Revenue, Fox Networks Group

Ross Martin, CEO, Blackbird

David Roman, CMO, Lenovo

Dara Treseder, CMO, Business Innovations and GE Ventures, GE

Moderator:Beth Kowitt, Fortune

 

Photograph by Fortune Brainstorm Tech

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