Fortune Brainstorm TECH 2016

Fortune Brainstorm TECH 2016

WEDNESDAY, JULY 13TH, 2016: ASPEN, CO

 

8:00 AM–8:45 AM

BREAKFAST ROUNDTABLES

MARKETING INNOVATION: THE CUSTOMER IS ALWAYS RIGHT

Take note, consumers: marketers are watching you every week, every day, every hour. They want to learn what you’re doing so they can better understand why you’re doing it—and, with luck, build campaigns with more speed and agility to better anticipate what you’ll be receptive to before you ever demonstrate intent. How are marketers using technology to rethink medium and message? Attend this session to find out.

Marc Mathieu, CMO, Samsung Electronics America

Katherine Power, CEO, Clique Media Group

Karen Quintos, CMO, Dell

Moderator: Michael Schrage, Fellow, Center for Digital Business, MIT Sloan School

 

 

PHOTOGRAPH BY Stuart Isett/Fortune Brainstorm TECH

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