FORTUNE Brainstorm Design Macau

FORTUNE Brainstorm Design Macau

Wednesday, Dec 6th, 2023

Macau, Macau SAR, China

 

09:10-09:40

DESIGN’S NEXT CHAPTER

A provocative recent essay in Fast Company argues that, over the past decade, CEOs of many large companies have “broken up” with design. Is that true? If so, what went wrong? In this opening roundtable, some of today’s leading commercial designers debate the value of design in an evolving marketplace.

 

Cliff Kuang, Author, User Friendly; UX Designer

Katrina Alcorn, Former General Manager, Design, IBM

Ben Sheppard, Partner, Mckinsey & Company

Moderated by: Clay Chandler, FORTUNE

 

Photograph by Lucas Schifres/Fortune

Done