Fluid Design
Ichi Case Study
Client: ichi
Year: 2009
'ichi’ - translating as ‘one’ in Japanese – was the name and ethos taken by a new London based creative agency. Offering creative, production and post-production under ‘one’ roof.
ichi required a logo that would nod to the Eastern definition of their ethos but wouldn’t miscommunicate their nationality. The logo plays with an understated origami influence combined with a contemporary deep plum colour palette. The notion of ‘oneness’ is extended to the fluidity of the single line which forms actual word, and the playful shape shifting nature of its tone.
For more of our work please go to www.fluidesign.com
Ichi Case Study
Client: ichi
Year: 2009
'ichi’ - translating as ‘one’ in Japanese – was the name and ethos taken by a new London based creative agency. Offering creative, production and post-production under ‘one’ roof.
ichi required a logo that would nod to the Eastern definition of their ethos but wouldn’t miscommunicate their nationality. The logo plays with an understated origami influence combined with a contemporary deep plum colour palette. The notion of ‘oneness’ is extended to the fluidity of the single line which forms actual word, and the playful shape shifting nature of its tone.
For more of our work please go to www.fluidesign.com