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February 1958

I absolutely love the pure simplicity of this deep, dark winter scene from many years ago up in Canada.

 

This scan of an original, red-bordered Kodachrome slide only showed “Feb 1958” and nothing else on the cardboard mount.

 

Looking at the truck, I can tell that it is a 1955-56 “S” series International with a 1957 Quebec license plate, and I am glad the view here is of the rear of the truck so that all of that business information is clearly visible, and I am certain that both doors would have been covered with some equally impressive lettering.

 

Noticeable is the word “HARDWARE” above the rear window, and “GUIGNION BROS LTD” and “MOTOR TRUCKS” – FARM EQUIPMENT” – SALES & SERVICE” on the tailgate.

 

Of course, these days this would be done with vinyl letters, graphics, and custom wraps, but back in the 1950s it would have been meticulously hand applied with a brush by a skilled sign painter.

 

The exact location of this photo is not known, but I was able to find some information on the family name Guignion, which seemed to have been prominent in the area of Gaspe, Quebec in far eastern Canada just above the province of New Brunswick. – February 1958.

 

Photographer Unknown – Collection of, and Photoshop slide scan restoration by Jeff Hampton ©

 

 

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Uploaded on January 10, 2025
Taken in February 1958