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Cisco SMB Resource Center on Macworld
[Implemented here: www.macworld.com/rc/cisco/index.html]
Worked closely with a broad cross-section of teams within Macworld and PCWorld (Sales, Edit, Ad Operations, Applications Development, Business Development) and on the client side (agency, advertiser) to create a highly customized and innovative solution for Cisco that leverages assets on both sites.
This program features a high level of engagement with technology buyers for Small and Medium Businesses, and has outperformed initial goals. Cisco was so pleased with the results that the program grew from PCWorld to include Macworld, and is continuing to grow with the in-house creation of a custom dynamic module integrating Cisco's own Innovator's Blog within PCWorld.com.
Cisco SMB Resource Center on Macworld
[Implemented here: www.macworld.com/rc/cisco/index.html]
Worked closely with a broad cross-section of teams within Macworld and PCWorld (Sales, Edit, Ad Operations, Applications Development, Business Development) and on the client side (agency, advertiser) to create a highly customized and innovative solution for Cisco that leverages assets on both sites.
This program features a high level of engagement with technology buyers for Small and Medium Businesses, and has outperformed initial goals. Cisco was so pleased with the results that the program grew from PCWorld to include Macworld, and is continuing to grow with the in-house creation of a custom dynamic module integrating Cisco's own Innovator's Blog within PCWorld.com.