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THINK

I'm not one to collect knick-knacks or memorabilia, but this little plaque stands as one of my most prized possessions, not only because of what it stands for, but because of where it came from.

 

My father gave me this many many years ago; it was something he himself acquired even further back when the largest mainframe computers had memory measured in kilobytes.

 

From the IBM archives:

 

THINK was a one-word slogan developed by IBM founder Thomas J. Watson, Sr. It appeared in IBM offices, plants and company publications in the 1920s and in the early 1930s began to take precedence over other slogans in IBM. It eventually appeared in wood, stone and bronze, and was published in company newspapers, magazines, calendars, photographs, medallions -- even New Yorker cartoons -- and it remained for years the name of IBM's employee publication. You can still find echoes of Watson's motto in the brand name of IBM's popular notebook computers: the ThinkPad.

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Uploaded on November 10, 2013
Taken on November 10, 2013