Bimbo-mobile
en.wikipedia.org/wiki/Grupo_Bimbo
Grupo Bimbo is a giant Mexican food corporation with brands in Latin America, Europe, China and the United States.
Grupo Bimbo was established in Mexico in 1945, today it is one of the most important baking companies in brand and trademark positioning, sales, and production volume around the world. The company is currently #4 among the largest food corporations in the world, just behind Unilever, Sara Lee and Nestlé. The company has plans to become the world's largest bread manufacturing company by 2010, with its expansion in China central to this effort. The company reported $5.26 billion in sales during 2006, a steep increase from the $4.67 billion in sales in 2004. The company has forecast this year's sales to be $6.5 billion, and $7.73 billion by the end of the 2007 fiscal year. In Mexico and Latin America, the company is the market share leader, selling over 5,000 products under more than 100 different brands.
The name "Bimbo" has no specific meaning in Spanish; thus, the name has not caused significant uproar as it would in the United States, where the word "bimbo" has a negative connotation. The official version has it that the name Bimbo, coined in 1945 when the company was rebranded from its previous name, Super Pan S.A., was chosen because the company thought it competed well with the existing Bambi and Dumbo brands in Mexico. In addition, the innocent, childlike name went well with the brand image they wanted to build. At the time they changed their name to Bimbo, another small bakery from Ciudad Juárez, Chihuahua had had the same name some years ago, so they talked to the owner of these bakeries who yielded the name of "Bimbo" to this new big company.
In many Latin American countries, it is common to refer to any bread brand as "pan bimbo" (bimbo bread) instead of the proper "pan de caja" (loaf of bread). The name "Bimbo" has almost become a synonym for bread. The brand is highly trusted for quality and taste, and is known to have one of the most expansive distribution networks in Latin America, often making it available even in the most remote places.
The corporate image, a small white teddy bear, was inspired by a Christmas card sent by the grandson of the company's founder to his grandmother during the early 1950s. The teddy bear in the picture was thought to be ideal as Bimbo's corporate image, and was, literally, stripped from any clothes and applied only a white apron and a chef's hat. In order to represent Grupo Bimbo, which also encompasses non-food related companies, a new more traditional and mainstream logo was developed. However, the white teddy bear remains the image the general public most relates to Bimbo as a brand.
Bimbo-mobile
en.wikipedia.org/wiki/Grupo_Bimbo
Grupo Bimbo is a giant Mexican food corporation with brands in Latin America, Europe, China and the United States.
Grupo Bimbo was established in Mexico in 1945, today it is one of the most important baking companies in brand and trademark positioning, sales, and production volume around the world. The company is currently #4 among the largest food corporations in the world, just behind Unilever, Sara Lee and Nestlé. The company has plans to become the world's largest bread manufacturing company by 2010, with its expansion in China central to this effort. The company reported $5.26 billion in sales during 2006, a steep increase from the $4.67 billion in sales in 2004. The company has forecast this year's sales to be $6.5 billion, and $7.73 billion by the end of the 2007 fiscal year. In Mexico and Latin America, the company is the market share leader, selling over 5,000 products under more than 100 different brands.
The name "Bimbo" has no specific meaning in Spanish; thus, the name has not caused significant uproar as it would in the United States, where the word "bimbo" has a negative connotation. The official version has it that the name Bimbo, coined in 1945 when the company was rebranded from its previous name, Super Pan S.A., was chosen because the company thought it competed well with the existing Bambi and Dumbo brands in Mexico. In addition, the innocent, childlike name went well with the brand image they wanted to build. At the time they changed their name to Bimbo, another small bakery from Ciudad Juárez, Chihuahua had had the same name some years ago, so they talked to the owner of these bakeries who yielded the name of "Bimbo" to this new big company.
In many Latin American countries, it is common to refer to any bread brand as "pan bimbo" (bimbo bread) instead of the proper "pan de caja" (loaf of bread). The name "Bimbo" has almost become a synonym for bread. The brand is highly trusted for quality and taste, and is known to have one of the most expansive distribution networks in Latin America, often making it available even in the most remote places.
The corporate image, a small white teddy bear, was inspired by a Christmas card sent by the grandson of the company's founder to his grandmother during the early 1950s. The teddy bear in the picture was thought to be ideal as Bimbo's corporate image, and was, literally, stripped from any clothes and applied only a white apron and a chef's hat. In order to represent Grupo Bimbo, which also encompasses non-food related companies, a new more traditional and mainstream logo was developed. However, the white teddy bear remains the image the general public most relates to Bimbo as a brand.