The difference between what people say and what people do is called the “value-action gap” #cdyf

The value-action gap (also called the say-do gap) is the discrepancy between the stated values of an individual or organisation and their actions. More generally, it is the difference between what people say and what people do. en.wikipedia.org/wiki/Value-action_gap

 

For example, extensive market research conducted by The Coca Cola Company showed that consumers would buy the low calorie Stevia sweetened drink branded Coca-Cola Life but in reality they did not. Consumers stated values didn't match their actions and the product was discontinued after poor sales. See Navigating the value-action (Say-Do) Gap www.cdyf.me/finding#fig:saydogap-fig

Done