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1932 Studebaker / Route 66 Marker

The Studebaker Dictator was an automobile produced by the Studebaker Corporation of South Bend, Indiana from 1927-1937. The name was intended to connote that the model "dictated the standard" that other automobile makes would be obliged to follow. At the time, the only dictator that would have immediately come to an American mind was Benito Mussolini, whose popular image was one of audacity and strength, in spite of well-publicized fascist violence. However, the rise of Adolf Hitler in Germany tainted the word 'dictator'. Studebaker abruptly discontinued the name 'Dictator' in 1937.

 

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Petrified Forest National Park

Holbrook, Arizona

Dec 2016

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Uploaded on September 5, 2023
Taken on December 24, 2016